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Sep 10, 2020



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David Horsager


David Horsager is the leading expert on trust and how it’s built into everything from individuals and organizations to global governments. His work has been featured in prominent publications such as Fast Company, Forbes, The Wall Street Journal, and The Washington Post.

David has worked with clients ranging from Fortune 100 companies like Verizon and FedEx to the New York Yankees and U.S. Congress. He helps leaders and organizations become most trusted in their industry through research, speaking, consulting and human capital development. As bestselling author of The Trust Edge™ and The Daily Edge™ he has taken the platform across the United States and on 6 continents. He invented the Enterprise Trust Index™ and leads the charge in one of the nation’s foremost trust studies—The Trust Outlook™.


Conversation Notes:


  • Fathers for the Fatherless
  • 5:39 - History of his work on Trust beginning in ministry and now in the corporate world. “Trust affects anything more than anything and it matters more than ever.”
  • 6:19 - Sharing the story of starting his ministry business from nothing.
  • 7:39 - Thoughts on traveling and being intentional with kids
  • 9:34 - Transitioning business (which requires a lot of travel), ministry and family at the start of Covid
  • 13:10 - Incredible story of his Dad’s integrity and how that contributed to trust and purity as a child.
  • 18:47 - The importance of trust with our kids.
  • 19:15 - First finding on trust from his grad research: “Lack of trust is the biggest cost you have. And it's the same with a dad.”
  • 19:35 - In a team, sharing and creativity goes down without trust.
  • 20:05 - “Trust is the only indicator. You don’t have a leadership issue. The only reason you follow a leader is trust. Even diversity.
  • 20:31 - 8 Pillars of Trust Framework - the way to build trust
  • 20:44 - Biblical examples of trust/lack of trust: Prayers not answered because they didn’t trust God. Moses didn’t get to enter the promised land because he didn’t trust God enough.
  • Daniel 6:23 The king was overjoyed and gave orders to lift Daniel out of the den. And when Daniel was lifted from the den, no wound was found on him, because he had trusted in his God.
  • David’s trust - Psalm 20:7 - Some trust in chariots and some in horses, but we trust in the name of the LORD our God.
  • Prov 12:22 - The Lord detests lying lips, but he delights in people who are trustworthy.
  • 21:50 - The most deceptive person is the one who appears trusted. And you can build those eight pillars and look trusted for a time, but isn’t actually worthy of it. So to me, if you want to be dadAWESOME you gotta be trustworthy. 
  • 22:15 - The Trust Edge is the advantage of trust. The greatest advantage you can have is trust, by being trustworthy.
  • 22:30 - Talking about clarity, which is one of the pillars, and how it impacts family vision.
  • 23:36 “Your kids will either write their own story or they will join someone else’s.”
  • 24:18 Asking the question “What does an 18-year-old Horsager look like. What is the output we’re going for.” He asked yes this question when his first daughter was born.


  • 27:19 - Partnership with Connected Families.  Discipline that Connects with Your Child’s Heart (Book & Course)
  • 8-Part Parenting course that starts on Oct 6.
  • Use the code: "AWESOME" to Save 15% on the registration fee.


  • 29:40 - Tips for how to build trust as a young dad. “You need to see that trust is the root cause of dadhood, of leadership and life. They have to start to see that that's the core issue - you have to think bigger about trust.”
  • 30:41 “Even though there's eight pillars of trust, I would say the king of the pillars is consistency, sameness….whatever you do consistently, you will be trusted for. If you’re late all the time, I will trust you to be late.”
  • 31:24 - There are enders and repeaters. Be a repeater dad. Aristotle - “You are what you repeatedly do.” Augmandido - “We are a slave to our habits.”
  • 32:43 - Healthy leaders need healthy accountability. You have to have accountability.
  • 36:15 - An example of apologizing without excuses
  • 36:36 - The only way you will rebuild trust is to make and keep a new commitment
  • 36:45 - The Trusted Leader Podcast and the Trusted Leader book

Conversation Links:


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